Phishing means the use of social engineering and technical subterfuge to steal consumers' personal identity data and financial account credentials. With this data these criminals try to procure money - often with the support of harmless (and in most cases very stupid) internet users recruited by spam mails.
We have the technique of social engeneering as a very common problem in our society, because with the proper knowledge of personal data it's very easy for criminals to enrich themselfs in some illegal way.
Further information: Antiphishing page
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